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The Future of Events: Trends to Watch Out For in 2023

In this article we're looking at emerging trends in the events industry going into 2023 and beyond.

Charlie Gardener
Charlie Gardener
January 9, 2023
6
min read
Future of eventsFuture of events
SeatlabNFT

An NFT event ticketing marketplace helping artists foster closer connections with fans, eliminating fraud and reducing the impact of scalping.

As the events industry evolves and grows, it's important for event planners and attendees alike to stay up-to-date on the latest trends.

From virtual and hybrid events to sustainability and personalisation, there are a number of exciting developments shaping the future of the industry. In this article, we'll explore these trends and how they are changing the way we experience events. Whether you're an event planner looking for inspiration or an avid event-goer looking for the next big thing, this article has something for you. So get ready to dive into the exciting world of events and see what the future has in store!

Virtual and hybrid events

First up, virtual and hybrid events.

Since the COVID-19 pandemic, these types of events have become more popular. Virtual events are completely online and don't require in-person attendance, making them super convenient and cost-effective.

On the other hand, hybrid events are a mix of in-person and online, so attendees can choose to participate either way.

We've seen a massive increase in virtual and hybrid events, and we expect the trend to continue into 2023 and beyond as event organisers look to engage with fans worldwide and the technology that allows them to do this improves.

Sustainability and eco-friendliness

Next up, sustainability and eco-friendliness.

With people becoming increasingly environmentally conscious, event planners need to consider the impact of their events. There are many ways to make events more sustainable, such as using reusable or compostable materials, offsetting carbon emissions, and sourcing local and organic food. Not only is this good for the planet, it can also save you money and improve your brand reputation!

Personalisation and customisation

Personalisation and customisation are also big trends in the events industry. With so much information and options out there, event planners are looking for ways to create unique and personalised experiences that stand out. Data and technology can be used to create personalised agendas and interactive experiences, which can increase engagement and customer satisfaction.

Here at SeatlabNFT, we're allowing event organisers to gather more in-depth insights into their customers via our NFT ticketing platform and helping them to create these personalised, interactive experiences. More on that below.

Technology and innovation (NFT ticketing)

And let's not forget about technology and innovation!

Virtual and augmented reality, AI, and robotics are just a few of the emerging technologies being used to enhance events. One thing that's gained a lot of popularity recently (and we should know) is the use of non-fungible tokens (NFTs) for ticketing and other event-related applications. NFTs are a type of digital asset that represents ownership of a unique item, and they're great for verifying ticket ownership and preventing ticket fraud.

They can also be used to track ticket sales, prevent reselling at inflated prices, and to offer exclusive experiences to ticket holders. There are a few different ways to use NFTs for ticketing, from issuing them as the tickets themselves to creating unique and rare NFT collectables to augment the event experience. For more info about how NFTs can be used in event ticketing, check out this article.

SeatlabNFT

We are excited to be building an NFT ticketing platform that is set to revolutionise the events industry.

One of the main advantages of using NFTs for ticketing is their security. Unlike traditional tickets, which can be easily copied or counterfeited, NFTs are unique and cannot be replicated. This makes them an ideal solution for high-demand events, where scalping and fake tickets are a problem. In addition to providing security, our NFT ticketing platform also allows event organisers to track ticket sales and prevent reselling at inflated prices. It also gives organisers the ability to offer loyal fans exclusive experiences or perks, such as backstage access, meet-and-greets, merchandise and digital collectables.

Our NFT ticketing platform is changing the live event landscape for good. It offers a secure and innovative solution that will benefit both event organisers and attendees. We can't wait to see the platform in action and see the impact it has on the industry in 2023!

What are you most excited for?

So, there you have it, some of the key trends shaping the future of the events industry. From virtual and hybrid events to sustainability and personalisation, there's a lot to keep an eye on.

By staying up-to-date on these trends, you'll be able to create successful and memorable events for your attendees.

To stay ahead of the curve, make sure you're following us on Twitter, and join our communities on Telegram and Discord!

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