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How We’re Using NFTs To Shape The Future of Engagement

SeatlabNFT enhances event experiences using features such as airdrops, collectables and claimable items to create memorable experiences.

Charlie Gardener
Charlie Gardener
May 4, 2023
min read
Man in a festivalMan in a festival

An NFT event ticketing marketplace helping artists foster closer connections with fans, eliminating fraud and reducing the impact of scalping.

In the world of events, creating memorable experiences for attendees is key. Event organisers are always looking for ways to enhance engagement and participation, and with the rise of NFT ticketing, they now have a powerful tool at their disposal.

NFTs are unique digital assets that can be used for a variety of purposes, from art and collectables to ticketing and rewards. In this article, we'll explore how we’re using NFTs to shape the future of event experiences and change the way attendees engage with these events.

Enhancing Engagement with NFTs

At SeatlabNFT, we firmly believe that NFTs can revolutionise the way people engage with events. By using NFTs, event organisers can offer a new level of interactivity and exclusivity that traditional ticketing methods simply cannot match.

Attendees can receive unique digital assets that serve as a symbol of their participation in the event, while organisers can use these assets to reward attendees and build a loyal community. Moreover, NFTs offer a new level of transparency and security which can be used to reduce fraud and ensure that attendees receive the value they deserve. 

To achieve this, we’ve developed a number of cutting-edge features aimed at increasing attendee engagement rates and making events more immersive.

Increasing Attendee Engagement with NFTs

On-Site Interactive Elements

With the power of NFTs, you can encourage attendees to dive deeper into the experience and discover new parts of the venue they may have otherwise missed.

Imagine attending a tech conference where you can earn NFTs by attending specific sessions or a festival with hidden checkpoints that, when scanned, unlock collectable NFTs airdropped directly to your wallet.

The thrill of the hunt for these digital treasures will add an exciting sense of adventure and discovery to your event experience. 

Social Sharing

NFTs can also be used to encourage social sharing and networking.

By creating NFTs that can be earned by sharing photos or posts about the event on social media, organisers can increase the visibility and reach of the event. Attendees who earn these NFTs can then trade or sell them on secondary markets, creating a sense of social and economic value that extends beyond the event itself.


Looking for a unique way to take your event to the next level? Look no further than airdrops!

By utilising the power of NFTs, you can interact with event-goers like never before. Think of the excitement of receiving a rare and valuable NFT collectable for checking in to a certain number of events or interacting with on-site elements.

With customisable triggers and timing, airdrops can be strategically designed to create new and exciting opportunities for increased immersion and interactivity. Airdrops form the backbone of our platform and are an innovative way to engage with your audience, making your event stand out from the crowd. 


Some of the most rewarding things that event organisers can airdrop to attendees are digital collectables. The collectable NFT craze has made major headlines, with some NFTs selling for hundreds of thousands of dollars.

There's evident demand for rare collectable NFTs. 

By creating unique NFT collections, event organisers can reward people with digital artwork specific to their event, which has the potential also to provide additional value to the receiver. 

As we've seen in the past, NFT collectables can be traded on the secondary market for significant sums of money if they become desirable to other collectors, potentially netting sellers a nice profit!

Claimable Items

Real-life claimable items can also be attached to collectable NFTs and then airdropped to event-goers to heighten engagement. 

When a claimable item is attached to an NFT, the receiver can present the NFT to redeem it. Venue staff simply need to scan the NFT using our proprietary NFT scanning application. 

Claimable items can be anything from free drinks to merchandise and even backstage meet-and-greets! Event organisers use this system as a way of giving people exclusive perks and validating their eligibility when they come to claim them. 


Our in-app voting feature allows verified ticket holders to influence various aspects of an event.

They can vote on everything from the encore song at a concert to man-of-the-match performances at sporting events. In-app voting puts the power in the hands of attendees, allowing them to shape their event experience and better engage with their surroundings. 

What makes this feature even better is that it's exclusive to verified ticket holders, ensuring that only genuine attendees can participate and have their say.

But the benefits don't stop there.

Event organisers can also gain valuable insights from each vote, as responses are tied to individual tickets. This information provides a deeper understanding of their audience and preferences, which can be used to tailor future events to suit attendees' desires better.


Our 'Selections' feature is designed to improve engagement by giving people more control over their experience. The feature gives people the power to customise their ticket purchase with a range of add-ons such as drinks packages, VIP access, and more.

By simply selecting their preferred options, attendees can enhance their event experience and enjoy all the perks that come with it. Whether they're attending a concert, a festival, or a sports game, the 'Selections' feature has got them covered.

All selections are tied to tickets, giving organisers a high level of insight into the preferences of their audience and a powerful reference for future marketing campaigns. 

Token-Gated Networking

Conferences provide a valuable opportunity to network with peers and industry experts, but the traditional method of exchanging business cards has become outdated in today's digital age, leaving attendees to wonder if they'll ever hear from the people they meet again.

That's why we've developed a new NFT-based networking feature which harnesses the power of blockchain technology to connect attendees in a way fitting for the 21st century. 

With our token-gated networking feature, attendees can connect with other verified professionals who also hold an eligible NFT ticket.

This cutting-edge feature takes networking to the next level by allowing conference-goers to access an attendee list and view the contact details of other verified attendees who have opted-in to share their information. By leveraging the power of the blockchain, we're able to create a secure and transparent platform that connects like-minded individuals, fostering deeper connections and opportunities for collaboration.

Immersive Fan Pass

The Immersive Fan Pass is a revolutionary NFT membership programme that can significantly increase fan engagement and connection with artists. Through the use of collectable NFTs and claimable physical items, fans can receive exclusive perks and rewards, such as early access to presale tickets, free entry to shows, tickets to intimate “Fan Pass” shows, flights, accommodation, album launch party invites, artist meet-and-greets, soundcheck attendance, 1-on-1 and group video calls, custom physical merchandise, drinks vouchers and much more.

This is a world-first and is unique to the SeatlabNFT platform. For more information about how Immersive Fan Passes can keep fans engaged and coming back for more, check out this article

The Future of Engagement is Here

NFTs have the potential to revolutionise the way we think about event experiences; they’re a powerful tool for enhancing events and increasing engagement and participation. As NFTs become more mainstream, we can expect to see them used in a wide range of contexts, from concerts and festivals to conferences and exhibitions.

The possibilities of using NFTs to improve event experiences are nearly limitless. As the technology continues to evolve, we can expect to see new and innovative uses for NFTs that we can't even imagine yet. And we’ll be at the forefront of this innovation!

One thing is clear, though: NFTs are here to stay, and they're already changing the way we think about events.

We’re pushing the boundaries of what’s possible using our NFT ticketing technology, helping event organisers across the world engage with their audiences in new and exciting ways. If you want to know more about what we do and how we can help you, please email us at

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